I took a second and was thinking, oh jeez it's been a couple weeks since I've Flogged I should probably get on that. The last Flog was 6 WEEKS AGO?? What the heck is going on. Time is flying in a very good way. Onto the Flog.
Where have we been?
We have been figuring out what the weekly routine is of Folly Coffee Roasters. We are beginning to find a rhythm, and a big part of that is our amazing retail partners. We continue to find great new partners throughout the Twin Cities (and Rochester, where I'm currently writing this, wudup Cafe Steam?). Basically, our time is spent weekly on roasting, packaging, and sampling. The samplings have been a great learning experience finding out what tastes people pull from our different coffee and to see that lightbulb flicker on when someone tastes a lightly roasted Folly Coffee that has flavors they don't expect from a coffee. The feedback ranges all the way from, "Are there people who actually like this?" to "Whoa, this is unlike anything I've ever tasted!". My personal favorite was, "This actually tastes like what you say it tastes like." I think people are so used to marketing type descriptors and flavors in coffee that don't actually show up when brewed they are surprised when the House Bean has a fruit aroma and flavor, or the Winer finishes with a wine-like acidity. LOVE IT!
Where are we now?
We are waiting on some big news from some key meetings held recently. I can't really talk more about it until we know for sure, but stay tuned on the 'gram and other social media platforms and you will hopefully hear some exciting news soon.
We are also in the final days of our Kickstarter campaign to fund a cold brewing system and kegerator and it is going to come down to the WIRE. We are 2/3 of the way through (3 days left) and 66% funded. For those that are math people, those are the same amounts. Craziness.
Shamless link plug here: https://www.kickstarter.com/projects/1770715657/minnesota-craft-cold-brew-on-tap-folly-coffee-roas?ref=user_menu
Where are we going?
I call this time "keep head above water" mode. Manage the chaos and learn as we go. Basically, as long as we continue to taste every batch to ensure the best beans are going to market, and continue to partner with awesome retailers who share the same values, I believe this can only continue to go in an awesome direct. That, and a distinct lack of sleep. THANK YOU ALL FOR YOUR SUPPORT SO FAR. It has been a delicious, exhausting, awesome experience and I am nercited for the future.
