Hello! May is finally upon us and it is finally getting warm. A lot has happened since the last Flog, so I'll get right into it.
Where have we been?
Some major stuff has happened recently. We successfully funded our Kickstarter to fund a commercial cold brewing system as well as a cold brew kegerator, so we are now able to do cold brew on tap at events, weddings, any place someone wants a delicious single origin cold brewed Folly Coffee. We launched in 20 of the Lunds & Byerly's throughout the Twin Cities metro area and it has made us extremely busy. Busy enough to bring on a new team member, Folly Jeff! I met Jeff at Eastside Food Coop. He's extremely passionate about coffee and off the bat will be helping with packaging, events, samplings and any other place we need an extra hand. He has a very good palette and will be a welcome addition in evaluating our coffees that go to market.
Where are we now?
We have experienced rapid growth over the last couple months, and as a response we are slowing things down to make sure we are taking care of all of our retail partners. The coffee is on the shelf, now we need to get the people to now it is there! We are sampling every weekend, which has been very well received and are exploring all avenues of raising awareness of our amazingness in a bag. I'm super pumped about the roasts we have been releasing to market and may be drinking most of it myself at this point
Where are we going?
Despite slowing down, we are continuing to push our creativity and always look forward. Within the next month, we will be launching another Folly Coffee perfect for the summer that I couldn't be more excited for. The Kenya Gichereri that is currently the Winer is just about to run out and will be replaced by an insanely wonderful Burundi Bwayi (you heard it here first!). This one has an amazing juicy acidity with some light herbal notes creating an insanely complex cup of coffee. We are also tapping a limited release collaboration with Waconia Brewing Co, a Chocolate Coffee Golden Ale, at New Bohemia Uptown on Friday, May 18th at 6pm so come try some beer and coffee and grab some free swag from the Waconia Brew Co team. It's hard to tell where we are going, but as long as we roast amazing coffee and do what is best for our customers, I have to think it will work in some fashion. Off to sleep as I'm beginning to hallucinate scenes from the Beatles Strawberry Fields.
